Ocean's Halo vs Lotus Foods · Bay Area shelf head-to-head
Ocean's Halo and Lotus Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lotus Foods is in more Bay Area grocersLotus Foods fields the deeper lineup
Ocean's Halo
Lotus Foods
56
brand power
54
25
products
28
12
categories
4
14
subcategories
9
13
grocers
17
$1.47
price per oz
75.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ocean's Halo▭ Lotus Foods
Distribution · 30% of score54·71
carried in 13 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ocean's Halo
only Lotus Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ocean's Halo · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ocean's Halo · Lotus Foods
