Ocean's Halo vs Mike's Mighty Good · Bay Area shelf head-to-head
Ocean's Halo and Mike's Mighty Good, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ocean's Halo carries more Brand PowerMike's Mighty Good is in more Bay Area grocersOcean's Halo fields the deeper lineupMike's Mighty Good sits further up the premium end
Ocean's Halo
Mike's Mighty Good
56
brand power
36
25
products
12
12
categories
1
14
subcategories
2
13
grocers
14
$1.47
price per oz
$1.96
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ocean's Halo▭ Mike's Mighty Good
Distribution · 30% of score54·58
carried in 13 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ocean's Halo
only Mike's Mighty Good
no top category Ocean's Halo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ocean's Halo · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ocean's Halo · Mike's Mighty Good
