Ocean's Halo vs Perfect Earth · Bay Area shelf head-to-head
Ocean's Halo and Perfect Earth, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ocean's Halo carries more Brand PowerOcean's Halo is in more Bay Area grocersOcean's Halo fields the deeper lineup
Ocean's Halo
Perfect Earth
56
brand power
16
25
products
4
12
categories
1
14
subcategories
2
13
grocers
6
$1.47
price per oz
$1.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ocean's Halo▭ Perfect Earth
Distribution · 30% of score54·25
carried in 13 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ocean's Halo
only Perfect Earth
no top category Ocean's Halo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ocean's Halo · Perfect Earth