Ocean's Halo vs Star Anise Foods · Bay Area shelf head-to-head
Ocean's Halo and Star Anise Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ocean's Halo carries more Brand PowerOcean's Halo is in more Bay Area grocersOcean's Halo fields the deeper lineupStar Anise Foods sits further up the premium end
Ocean's Halo
Star Anise Foods
56
brand power
23
25
products
4
12
categories
3
14
subcategories
3
13
grocers
9
$1.47
price per oz
62.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ocean's Halo▭ Star Anise Foods
Distribution · 30% of score54·38
S
carried in 13 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ocean's Halo
only Star Anise Foods
no top category Ocean's Halo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ocean's Halo · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ocean's Halo · Star Anise Foods