Organic Valley® vs Kerrygold · Bay Area shelf head-to-head
Organic Valley® and Kerrygold, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Organic Valley® carries more Brand PowerKerrygold is in more Bay Area grocersOrganic Valley® fields the deeper lineup
Organic Valley®
Kerrygold
69
brand power
63
103
products
39
15
categories
5
30
subcategories
9
19
grocers
20
$1.13
price per oz
$1.27
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Organic Valley®▭ Kerrygold
Distribution · 30% of score79·83
carried in 19 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Butter4 vs 10 SKUs
3% of shelf
only Organic Valley®
only Kerrygold
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Organic Valley® · Kerrygold
