Pacific Foods vs Quoc Viet Foods · Bay Area shelf head-to-head
Pacific Foods and Quoc Viet Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pacific Foods carries more Brand PowerPacific Foods is in more Bay Area grocersPacific Foods fields the deeper lineup
Pacific Foods
Quoc Viet Foods
69
brand power
10
93
products
2
12
categories
1
18
subcategories
1
19
grocers
1
$6.76
avg price
$9.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pacific Foods▭ Quoc Viet Foods
Distribution · 30% of score79·4
Q
carried in 19 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pacific Foods
only Quoc Viet Foods
no top category Pacific Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pacific Foods · Quoc Viet Foods
