Lining them up…
Pacific Foods and Stagg Country Brand, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 19 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Pacific Foods doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pacific Foods · Stagg Country Brand
93 products in the catalog·8 products in the catalog
spans 12 categories · 18 subcategories·spans 1 category
~5% average share on the shelves it competes on·~13% average share on the shelves it competes on
no exclusive doors — everywhere Stagg Country Brand is, Pacific Foods is too.
