Papa Palermo vs Mccormick · Bay Area shelf head-to-head
Papa Palermo and Mccormick, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mccormick carries more Brand PowerMccormick is in more Bay Area grocersMccormick fields the deeper lineup
Papa Palermo
Mccormick
9
brand power
66
2
products
209
1
categories
16
2
subcategories
60
1
grocers
13
$7.49
avg price
$6.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Papa Palermo▭ Mccormick
Distribution · 30% of score4·54
P
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Papa Palermo
no top category Mccormick doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Papa Palermo · Mccormick