Pasta Roni vs Annie's · Bay Area shelf head-to-head
Pasta Roni and Annie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Annie's carries more Brand PowerAnnie's is in more Bay Area grocersAnnie's fields the deeper lineup
Pasta Roni
Annie's
9
brand power
73
4
products
130
1
categories
21
3
grocers
21
$3.19
avg price
$6.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pasta Roni▭ Annie's
Distribution · 30% of score13·88
P
carried in 3 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pasta Roni
no top category Annie's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pasta Roni · 0
no exclusive doors — everywhere Pasta Roni is, Annie's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pasta Roni · Annie's