Patagonia Provisions vs Edward & Sons · Bay Area shelf head-to-head
Patagonia Provisions and Edward & Sons, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Edward & Sons carries more Brand PowerEdward & Sons is in more Bay Area grocersPatagonia Provisions fields the deeper lineup
Patagonia Provisions
Edward & Sons
49
brand power
57
48
products
26
16
categories
11
15
grocers
16
$1.88
price per oz
$1.30
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Patagonia Provisions▭ Edward & Sons
Distribution · 30% of score63·67
carried in 15 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Crackers7 vs 7 SKUs
1% of shelf
only Patagonia Provisions
only Edward & Sons
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Patagonia Provisions · Edward & Sons