Lining them up…
Peet's Coffee and World Market, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 11 of 24 Bay Area grocers·exclusive to World Market
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category World Market doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Peet's Coffee · World Market
59 products in the catalog·138 products in the catalog
spans 1 category · 3 subcategories·spans 27 categories
~4% average share on the shelves it competes on·~4% average share on the shelves it competes on