Plantstrong vs Califia Farms · Bay Area shelf head-to-head
Plantstrong and Califia Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Califia Farms carries more Brand PowerCalifia Farms is in more Bay Area grocersCalifia Farms fields the deeper lineupPlantstrong sits further up the premium end
Plantstrong
Califia Farms
33
brand power
69
10
products
61
6
categories
11
6
subcategories
12
5
grocers
19
20.5¢
price per fl oz
19.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Plantstrong▭ Califia Farms
Distribution · 30% of score21·79
carried in 5 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Milk Alternatives3 vs 12 SKUs
2% of shelf
only Plantstrong
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Plantstrong · 0
no exclusive doors — everywhere Plantstrong is, Califia Farms is too.
only Califia Farms · 14
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
Plant Strong Unsweetened Almond Milk, 60% More Almonds, Gluten Free, 32oz | Creamy Plant-Based Milk, Calcium, Vitamins D & B12, No Added Gums, Oils or Sugar, Non-GMO, Gluten Free, Vegan, Whole Almonds
$3.33
Califia Farms - Organic Unsweetened Almond Milk, 48 Oz, Dairy Free, Keto, Vegan, Plant Based, Organic Milk, Non GMO, Low Calorie, USDA Organic
$6.49
both sides measured by the same instruments on the same shelves · see each brand’s full page: Plantstrong · Califia Farms
