Reese's vs Tcho · Bay Area shelf head-to-head
Reese's and Tcho, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Reese's carries more Brand PowerTcho is in more Bay Area grocersReese's fields the deeper lineup
Reese's
Tcho
64
brand power
47
93
products
29
13
categories
5
20
subcategories
6
16
grocers
17
$1.31
price per fl oz
$4.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Reese's▭ Tcho
Distribution · 30% of score67·71
R
carried in 16 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Reese's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Reese's · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Reese's · Tcho
