Ripi vs Kevin's Natural Foods · Bay Area shelf head-to-head
Ripi and Kevin's Natural Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kevin's Natural Foods carries more Brand PowerKevin's Natural Foods is in more Bay Area grocersKevin's Natural Foods fields the deeper lineup
Ripi
Kevin's Natural Foods
21
brand power
59
5
products
51
3
categories
11
4
subcategories
19
2
grocers
13
$11.82
avg price
$11.81
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ripi▭ Kevin's Natural Foods
Distribution · 30% of score8·54
R
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ripi
only Kevin's Natural Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ripi · 0
no exclusive doors — everywhere Ripi is, Kevin's Natural Foods is too.
only Kevin's Natural Foods · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ripi · Kevin's Natural Foods