Roland Foods vs Three Little Figs · Bay Area shelf head-to-head
Roland Foods and Three Little Figs, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Roland Foods carries more Brand PowerRoland Foods is in more Bay Area grocersRoland Foods fields the deeper lineupThree Little Figs sits further up the premium end
Roland Foods
Three Little Figs
51
brand power
11
56
products
2
19
categories
2
32
subcategories
2
11
grocers
1
$6.79
avg price
$14.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Roland Foods▭ Three Little Figs
Distribution · 30% of score46·4
T
carried in 11 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Roland Foods
only Three Little Figs
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Roland Foods · Three Little Figs