Ronzoni vs Rustichella D'abruzzo · Bay Area shelf head-to-head
Ronzoni and Rustichella D'abruzzo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rustichella D'abruzzo carries more Brand PowerRustichella D'abruzzo is in more Bay Area grocersRustichella D'abruzzo fields the deeper lineup
Ronzoni
Rustichella D'abruzzo
7
brand power
55
8
products
68
2
categories
7
6
subcategories
22
5
grocers
12
$3.61
avg price
$8.64
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ronzoni▭ Rustichella D'abruzzo
Distribution · 30% of score21·50
R
carried in 5 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Pasta & Noodles1 vs 1 SKUs
only Ronzoni
no top category Rustichella D'abruzzo doesn’t also play in.
only Rustichella D'abruzzo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ronzoni · 2
only Rustichella D'abruzzo · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ronzoni · Rustichella D'abruzzo