Roots Kitchen & Cannery vs Mitica · Bay Area shelf head-to-head
Roots Kitchen & Cannery and Mitica, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mitica carries more Brand PowerMitica is in more Bay Area grocersMitica fields the deeper lineup
Roots Kitchen & Cannery
Mitica
14
brand power
63
3
products
50
1
categories
12
1
subcategories
19
3
grocers
16
$1.03
price per oz
$1.92
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Roots Kitchen & Cannery▭ Mitica
Distribution · 30% of score13·67
R
M
carried in 3 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score22·98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Roots Kitchen & Cannery
no top category Mitica doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Roots Kitchen & Cannery · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Roots Kitchen & Cannery · Mitica
