Rudi's vs Starter Bakery · Bay Area shelf head-to-head
Rudi's and Starter Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Starter Bakery carries more Brand PowerRudi's is in more Bay Area grocersStarter Bakery fields the deeper lineup
Rudi's
Starter Bakery
45
brand power
51
26
products
36
5
categories
7
12
subcategories
14
12
grocers
8
36.7¢
price per oz
42.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rudi's▭ Starter Bakery
Distribution · 30% of score50·33
carried in 12 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rudi's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rudi's · Starter Bakery
