Santa Cruz Pasta Factory vs Buitoni · Bay Area shelf head-to-head
Santa Cruz Pasta Factory and Buitoni, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Buitoni is in more Bay Area grocersBuitoni fields the deeper lineup
Santa Cruz Pasta Factory
Buitoni
35
brand power
36
19
products
30
4
categories
4
13
subcategories
10
3
grocers
7
60.8¢
price per oz
67.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Santa Cruz Pasta Factory▭ Buitoni
Distribution · 30% of score13·29
S
carried in 3 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces & Spreads1 vs 2 SKUs
only Santa Cruz Pasta Factory
only Buitoni
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Santa Cruz Pasta Factory · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Santa Cruz Pasta Factory · Buitoni
