Schär vs Back To Nature · Bay Area shelf head-to-head
Schär and Back To Nature, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Back To Nature is in more Bay Area grocersBack To Nature fields the deeper lineupSchär sits further up the premium end
Schär
Back To Nature
56
brand power
55
29
products
32
9
categories
5
15
grocers
17
91.2¢
price per oz
92.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Schär▭ Back To Nature
Distribution · 30% of score63·71
S
carried in 15 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score91
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Back To Nature
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Schär · Back To Nature
