Scott's Food Products, Inc. vs Mccormick · Bay Area shelf head-to-head
Scott's Food Products, Inc. and Mccormick, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mccormick carries more Brand PowerMccormick is in more Bay Area grocersMccormick fields the deeper lineup
Scott's Food Products, Inc.
Mccormick
11
brand power
66
2
products
209
2
categories
16
2
subcategories
60
2
grocers
13
$10.67
avg price
$6.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Scott's Food Products, Inc.▭ Mccormick
Distribution · 30% of score8·54
S
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Scott's Food Products, Inc.
no top category Mccormick doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Scott's Food Products, Inc. · 0
no exclusive doors — everywhere Scott's Food Products, Inc. is, Mccormick is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Scott's Food Products, Inc. · Mccormick