Shikai vs Wild Carrot Herbals · Bay Area shelf head-to-head
Shikai and Wild Carrot Herbals, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Shikai is in more Bay Area grocersShikai fields the deeper lineupWild Carrot Herbals sits further up the premium end
Shikai
Wild Carrot Herbals
47
brand power
46
40
products
29
5
categories
7
9
subcategories
12
4
grocers
1
$1.55
price per fl oz
$13.96
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Shikai▭ Wild Carrot Herbals
Distribution · 30% of score17·4
carried in 4 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Skin Care2 vs 15 SKUs
1% of shelf
only Shikai
only Wild Carrot Herbals
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Shikai · 3
only Wild Carrot Herbals · 0
no exclusive doors — everywhere Wild Carrot Herbals is, Shikai is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Shikai · Wild Carrot Herbals
