Lining them up…
Signature Reserve and Bertolli, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
exclusive to Andronico's Community Markets·carried in 8 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Signature Reserve is, Bertolli is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Signature Reserve · Bertolli
11 products in the catalog·34 products in the catalog
spans 5 categories·spans 7 categories · 10 subcategories
~0% average share on the shelves it competes on·~1% average share on the shelves it competes on