Signature Reserve vs Mollie Stone's · Bay Area shelf head-to-head
Signature Reserve and Mollie Stone's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mollie Stone's carries more Brand PowerMollie Stone's is in more Bay Area grocersMollie Stone's fields the deeper lineupMollie Stone's sits further up the premium end
Signature Reserve
Mollie Stone's
30
brand power
52
11
products
114
5
categories
31
5
subcategories
32
2
grocers
5
$1.19
price per oz
91.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Signature Reserve▭ Mollie Stone's
Distribution · 30% of score8·21
S
exclusive to Andronico's Community Markets·carried in 5 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Signature Reserve
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Signature Reserve · 1
only Mollie Stone's · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Signature Reserve · Mollie Stone's