Simple Mills vs Tsar Nicoulai Caviar · Bay Area shelf head-to-head
Simple Mills and Tsar Nicoulai Caviar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simple Mills carries more Brand PowerSimple Mills is in more Bay Area grocersSimple Mills fields the deeper lineupTsar Nicoulai Caviar sits further up the premium end
Simple Mills
Tsar Nicoulai Caviar
71
brand power
40
75
products
14
13
categories
7
22
grocers
6
$1.36
price per oz
$29.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simple Mills▭ Tsar Nicoulai Caviar
Distribution · 30% of score92·25
carried in 22 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Pancake & Waffle Mix4 vs 1 SKUs
3% of shelf
only Tsar Nicoulai Caviar
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simple Mills · Tsar Nicoulai Caviar