Simpli vs Essential Everyday · Bay Area shelf head-to-head
Simpli and Essential Everyday, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Essential Everyday carries more Brand PowerEssential Everyday fields the deeper lineupSimpli sits further up the premium end
Simpli
Essential Everyday
44
brand power
58
15
products
214
5
categories
44
8
subcategories
57
8
grocers
8
83.6¢
price per oz
38.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simpli▭ Essential Everyday
Distribution · 30% of score33·33
E
carried in 8 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Simpli
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Simpli · 4
only Essential Everyday · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simpli · Essential Everyday
