Simply Organic vs Spanglish Asadero · Bay Area shelf head-to-head
Simply Organic and Spanglish Asadero, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simply Organic carries more Brand PowerSimply Organic is in more Bay Area grocersSimply Organic fields the deeper lineupSimply Organic sits further up the premium end
Simply Organic
Spanglish Asadero
68
brand power
35
109
products
14
10
categories
5
43
subcategories
6
18
grocers
4
$5.15
price per oz
91.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simply Organic▭ Spanglish Asadero
Distribution · 30% of score75·17
S
carried in 18 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Seasoning Mixes22 vs 2 SKUs
8% of shelf
only Spanglish Asadero
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simply Organic · Spanglish Asadero
