Simply Organic vs Urban Accents · Bay Area shelf head-to-head
Simply Organic and Urban Accents, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simply Organic carries more Brand PowerSimply Organic is in more Bay Area grocersSimply Organic fields the deeper lineupUrban Accents sits further up the premium end
Simply Organic
Urban Accents
68
brand power
18
109
products
11
10
categories
5
43
subcategories
6
18
grocers
5
$7.56
avg price
$8.91
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simply Organic▭ Urban Accents
Distribution · 30% of score75·21
U
carried in 18 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Spices & Seasonings9 vs 3 SKUs
5% of shelf
only Simply Organic
only Urban Accents
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simply Organic · Urban Accents