Simply vs Evolution Fresh · Bay Area shelf head-to-head
Simply and Evolution Fresh, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simply carries more Brand PowerSimply is in more Bay Area grocersSimply fields the deeper lineupEvolution Fresh sits further up the premium end
Simply
Evolution Fresh
66
brand power
54
102
products
53
8
categories
4
20
subcategories
13
20
grocers
15
15.7¢
price per fl oz
36.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simply▭ Evolution Fresh
Distribution · 30% of score83·63
S
carried in 20 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simply · Evolution Fresh
