Sir Kensington's vs Woodstock · Bay Area shelf head-to-head
Sir Kensington's and Woodstock, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Woodstock carries more Brand PowerSir Kensington's is in more Bay Area grocersWoodstock fields the deeper lineup
Sir Kensington's
Woodstock
42
brand power
64
13
products
138
2
categories
25
2
subcategories
38
18
grocers
16
$1.02
price per fl oz
44.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sir Kensington's▭ Woodstock
Distribution · 30% of score75·67
carried in 18 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sir Kensington's
no top category Woodstock doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sir Kensington's · Woodstock