Skinnygirl vs Newman's Own · Bay Area shelf head-to-head
Skinnygirl and Newman's Own, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Newman's Own carries more Brand PowerNewman's Own is in more Bay Area grocersNewman's Own fields the deeper lineup
Skinnygirl
Newman's Own
13
brand power
65
3
products
71
2
categories
13
3
subcategories
20
2
grocers
19
$4.64
avg price
$7.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Skinnygirl▭ Newman's Own
Distribution · 30% of score8·79
S
carried in 2 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Skinnygirl
no top category Newman's Own doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Skinnygirl · 0
no exclusive doors — everywhere Skinnygirl is, Newman's Own is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Skinnygirl · Newman's Own