Smart Chicken vs Applegate · Bay Area shelf head-to-head
Smart Chicken and Applegate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Applegate carries more Brand PowerApplegate is in more Bay Area grocersApplegate fields the deeper lineup
Smart Chicken
Applegate
32
brand power
72
10
products
111
3
categories
18
8
subcategories
21
2
grocers
20
$11.28
avg price
$10.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Smart Chicken▭ Applegate
Distribution · 30% of score8·83
S
carried in 2 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Smart Chicken
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Smart Chicken · 0
no exclusive doors — everywhere Smart Chicken is, Applegate is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Smart Chicken · Applegate
