Smucker's vs Stonewall Kitchen · Bay Area shelf head-to-head
Smucker's and Stonewall Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Smucker's carries more Brand PowerSmucker's is in more Bay Area grocersStonewall Kitchen fields the deeper lineupStonewall Kitchen sits further up the premium end
Smucker's
Stonewall Kitchen
65
brand power
53
50
products
178
3
categories
25
7
subcategories
42
15
grocers
6
49.4¢
price per oz
$1.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Smucker's▭ Stonewall Kitchen
Distribution · 30% of score63·25
carried in 15 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Spreads26 vs 33 SKUs
3% of shelf
only Smucker's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Smucker's · Stonewall Kitchen
