Sol-ti vs Urban Remedy · Bay Area shelf head-to-head
Sol-ti and Urban Remedy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Urban Remedy carries more Brand PowerSol-ti is in more Bay Area grocersUrban Remedy fields the deeper lineup
Sol-ti
Urban Remedy
39
brand power
59
14
products
65
2
categories
21
6
subcategories
21
12
grocers
8
$1.65
price per fl oz
$1.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sol-ti▭ Urban Remedy
Distribution · 30% of score50·33
carried in 12 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Juice13 vs 22 SKUs
1% of shelf
only Sol-ti
no top category Urban Remedy doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sol-ti · Urban Remedy
