Solely: Fruit Jerky vs Annie's · Bay Area shelf head-to-head
Solely: Fruit Jerky and Annie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Annie's carries more Brand PowerAnnie's is in more Bay Area grocersAnnie's fields the deeper lineupSolely: Fruit Jerky sits further up the premium end
Solely: Fruit Jerky
Annie's
45
brand power
73
11
products
130
4
categories
21
13
grocers
21
$2.89
price per oz
76.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Solely: Fruit Jerky▭ Annie's
Distribution · 30% of score54·88
carried in 13 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Snacks1 vs 8 SKUs
<1% of shelf
only Solely: Fruit Jerky
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Solely: Fruit Jerky · 0
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Solely: Fruit Jerky · Annie's
