Sonoma Gourmet vs Yo Mama's Foods · Bay Area shelf head-to-head
Sonoma Gourmet and Yo Mama's Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sonoma Gourmet carries more Brand PowerSonoma Gourmet is in more Bay Area grocersYo Mama's Foods fields the deeper lineupSonoma Gourmet sits further up the premium end
Sonoma Gourmet
Yo Mama's Foods
63
brand power
36
39
products
57
10
categories
3
15
subcategories
6
17
grocers
4
$1.40
price per oz
42.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sonoma Gourmet▭ Yo Mama's Foods
Distribution · 30% of score71·17
Y
carried in 17 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments2 vs 4 SKUs
only Sonoma Gourmet
only Yo Mama's Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sonoma Gourmet · Yo Mama's Foods
