St Michel vs Mollie's · Bay Area shelf head-to-head
St Michel and Mollie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mollie's carries more Brand PowerMollie's fields the deeper lineupMollie's sits further up the premium end
St Michel
Mollie's
17
brand power
48
4
products
83
2
categories
27
3
subcategories
41
2
grocers
2
$11.68
avg price
$15.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ St Michel▭ Mollie's
Distribution · 30% of score8·8
S
M
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score28·100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cookies1 vs 8 SKUs
S
<1% of shelf
only St Michel
no top category Mollie's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only St Michel · 1
only Mollie's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: St Michel · Mollie's