Lining them up…
Stagg Country Brand and Amy's Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 10 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Amy's Kitchen doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Stagg Country Brand is, Amy's Kitchen is too.
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Stagg Country Brand · Amy's Kitchen
8 products in the catalog·139 products in the catalog
spans 1 category·spans 14 categories · 22 subcategories
~13% average share on the shelves it competes on·~4% average share on the shelves it competes on
