Star Anise Foods vs Ocean's Halo · Bay Area shelf head-to-head
Star Anise Foods and Ocean's Halo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ocean's Halo carries more Brand PowerOcean's Halo is in more Bay Area grocersOcean's Halo fields the deeper lineupStar Anise Foods sits further up the premium end
Star Anise Foods
Ocean's Halo
23
brand power
56
4
products
25
3
categories
12
3
subcategories
14
9
grocers
13
62.5¢
price per oz
$1.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Star Anise Foods▭ Ocean's Halo
Distribution · 30% of score38·54
S
carried in 9 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Star Anise Foods
no top category Ocean's Halo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Star Anise Foods · 3
only Ocean's Halo · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Star Anise Foods · Ocean's Halo