Starbucks vs Equator · Bay Area shelf head-to-head
Starbucks and Equator, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Starbucks carries more Brand PowerEquator is in more Bay Area grocersStarbucks fields the deeper lineupEquator sits further up the premium end
Starbucks
Equator
58
brand power
45
139
products
27
11
categories
1
14
subcategories
3
13
grocers
16
$5.83
price per oz
$1.90
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Starbucks▭ Equator
Distribution · 30% of score54·67
carried in 13 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Starbucks
only Equator
no top category Starbucks doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Starbucks · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Starbucks · Equator
