Starbucks vs Peet's Coffee · Bay Area shelf head-to-head
Starbucks and Peet's Coffee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Starbucks carries more Brand PowerStarbucks is in more Bay Area grocersStarbucks fields the deeper lineup
Starbucks
Peet's Coffee
58
brand power
44
139
products
59
11
categories
1
14
subcategories
3
13
grocers
11
$5.83
price per oz
$1.77
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Starbucks▭ Peet's Coffee
Distribution · 30% of score54·46
carried in 13 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Starbucks
only Peet's Coffee
no top category Starbucks doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Starbucks · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Starbucks · Peet's Coffee
