Starter Bakery vs Rudi's · Bay Area shelf head-to-head
Starter Bakery and Rudi's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Starter Bakery carries more Brand PowerRudi's is in more Bay Area grocersStarter Bakery fields the deeper lineup
Starter Bakery
Rudi's
51
brand power
45
36
products
26
7
categories
5
14
subcategories
12
8
grocers
12
42.5¢
price per oz
36.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Starter Bakery▭ Rudi's
Distribution · 30% of score33·50
carried in 8 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rudi's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Starter Bakery · 2
only Rudi's · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Starter Bakery · Rudi's
