Starter Bakery vs Whole Grain Bakery · Bay Area shelf head-to-head
Starter Bakery and Whole Grain Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Starter Bakery carries more Brand PowerStarter Bakery is in more Bay Area grocersStarter Bakery fields the deeper lineupStarter Bakery sits further up the premium end
Starter Bakery
Whole Grain Bakery
51
brand power
33
36
products
12
7
categories
5
14
subcategories
8
8
grocers
4
42.5¢
price per oz
41.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Starter Bakery▭ Whole Grain Bakery
Distribution · 30% of score33·17
W
carried in 8 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Whole Grain Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Starter Bakery · 5
only Whole Grain Bakery · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Starter Bakery · Whole Grain Bakery
