Stella vs Kraft · Bay Area shelf head-to-head
Stella and Kraft, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kraft carries more Brand PowerKraft is in more Bay Area grocersKraft fields the deeper lineup
Stella
Kraft
19
brand power
60
8
products
65
1
categories
9
5
subcategories
23
5
grocers
13
$12.67
avg price
$6.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Stella▭ Kraft
Distribution · 30% of score21·54
S
carried in 5 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score49·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Stella
no top category Kraft doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Stella · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Stella · Kraft