Strianese vs Cento · Bay Area shelf head-to-head
Strianese and Cento, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cento carries more Brand PowerStrianese is in more Bay Area grocersCento fields the deeper lineup
Strianese
Cento
46
brand power
53
14
products
50
2
categories
13
5
subcategories
23
15
grocers
12
21.0¢
price per oz
64.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Strianese▭ Cento
Distribution · 30% of score63·50
S
carried in 15 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Canned Beans5 vs 4 SKUs
S
only Strianese
no top category Cento doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Strianese · Cento
