Sugar Bowl Bakery vs Overjoyed · Bay Area shelf head-to-head
Sugar Bowl Bakery and Overjoyed, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sugar Bowl Bakery is in more Bay Area grocersOverjoyed fields the deeper lineupOverjoyed sits further up the premium end
Sugar Bowl Bakery
Overjoyed
49
brand power
46
16
products
41
5
categories
13
5
subcategories
21
16
grocers
2
$8.25
avg price
$8.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sugar Bowl Bakery▭ Overjoyed
Distribution · 30% of score67·8
O
carried in 16 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sugar Bowl Bakery
no top category Overjoyed doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sugar Bowl Bakery · Overjoyed
