Sunny Fine Foods vs Annie's · Bay Area shelf head-to-head
Sunny Fine Foods and Annie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Annie's carries more Brand PowerAnnie's is in more Bay Area grocersAnnie's fields the deeper lineupSunny Fine Foods sits further up the premium end
Sunny Fine Foods
Annie's
32
brand power
73
7
products
130
4
categories
21
6
grocers
21
$1.14
price per oz
76.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sunny Fine Foods▭ Annie's
Distribution · 30% of score25·88
carried in 6 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments1 vs 6 SKUs
<1% of shelf
only Sunny Fine Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sunny Fine Foods · 0
no exclusive doors — everywhere Sunny Fine Foods is, Annie's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sunny Fine Foods · Annie's