Sweet Creek Foods vs Field Day · Bay Area shelf head-to-head
Sweet Creek Foods and Field Day, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Field Day carries more Brand PowerField Day is in more Bay Area grocersField Day fields the deeper lineupSweet Creek Foods sits further up the premium end
Sweet Creek Foods
Field Day
36
brand power
58
21
products
120
6
categories
42
3
grocers
12
71.3¢
price per oz
40.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sweet Creek Foods▭ Field Day
Distribution · 30% of score13·50
S
carried in 3 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sweet Creek Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sweet Creek Foods · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sweet Creek Foods · Field Day
