The Cumin Club vs Kevin's Natural Foods · Bay Area shelf head-to-head
The Cumin Club and Kevin's Natural Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kevin's Natural Foods carries more Brand PowerKevin's Natural Foods is in more Bay Area grocersKevin's Natural Foods fields the deeper lineup
The Cumin Club
Kevin's Natural Foods
22
brand power
59
12
products
51
1
categories
11
2
subcategories
19
2
grocers
13
$6.53
avg price
$11.81
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Cumin Club▭ Kevin's Natural Foods
Distribution · 30% of score8·54
T
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Cumin Club
no top category Kevin's Natural Foods doesn’t also play in.
only Kevin's Natural Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Cumin Club · 0
no exclusive doors — everywhere The Cumin Club is, Kevin's Natural Foods is too.
only Kevin's Natural Foods · 11
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Cumin Club · Kevin's Natural Foods