The Ginger People vs Lakewood Organic · Bay Area shelf head-to-head
The Ginger People and Lakewood Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Ginger People carries more Brand PowerLakewood Organic fields the deeper lineupLakewood Organic sits further up the premium end
The Ginger People
Lakewood Organic
61
brand power
55
30
products
51
9
categories
3
14
subcategories
17
19
grocers
19
82.3¢
price per fl oz
41.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Ginger People▭ Lakewood Organic
Distribution · 30% of score79·79
carried in 19 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments2 vs 4 SKUs
only The Ginger People
only Lakewood Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Ginger People · Lakewood Organic
